Problem
The Parenthood public service announcement’s objective is to educate the public, especially those who are sexually active but unprepared on conceiving a child, the different options of birth control using a more friendly approach.
Challenge
This birth control PSA needed to deliver relevant information to the public with a more approachable tone in that way, the audience can get that Planned Parenthood is non-judgement organization that is ready to support and educate the public.
Solution
To achieve the organization’s branding, the use of the colour scheme of pink, blue, yellow, and purple are being applied throughout the entire posters that brings out the friendliness of the organization. The PSA also used a very clever way of bringing the elements alive to create a clearer message without putting too much detail on the whole announcement. In closing, it successfully delivered a friendly yet informative public service announcement.
